Insight television is Editorial Feature Marketing; it’s really a TV show within a TV show. We have the ability to place a short form show within most nationally syndicated shows, in most cities across the United States. In addition, your show can gain additional exposure on Internet social media platforms, DVDs and other multimedia.

Imagine being interviewed on your own TV show where you’re asked a few questions about what you do and how your products and services help potential new customers. And then imagine airing your TV show within popular shows like Doctor Oz, The Doctors, Law & Order, Judge Judy, Oprah, The Biggest Looser and other shows like these? Do you think it would give potential new customers a reason to choose you over your competitors?

How does this all happen and what do I have to do?

Creating Perception: There used to be an old saying that went something like,“I’ll believe it if I see it in writing.” Today, just change out the words “in writing” for “on TV.” When you appear on television in an editorial feature you immediately become the expert in your field.

So what can happen as a result of me being on TV?

• New clients want to do business with the TV expert
• People are willing to pay more to do business with the TV expert
• Your show is first class and something you can be proud to air on TV, put up on your website or hand out on a DVD
• Your referrals increase as existing clients recommend you to family and friends
• Your staff loves the fact that they work for someone who is a “TV personality” — and they refer more too
• Reporters call you up and ask for your expert opinion
• Your other marketing materials can now mention that you have your own TV show, so results increase

How do I create the right message?

Kaminsky Productions is a leader in editorial marketing. All of our packages include comprehensive consultation services with one of our producers to define exactly what you’ll need.

Your First Meeting Us

• What’s Working and What’s Not: At your first meeting with us, you’ll want to bring all of your current marketing materials to review and discuss
  
  • Where are your current clients coming from?
  • What services are you currently offering — and which ones are the leaders?
  • What services have my clients inquired about?
  • What would it take to increase revenues?
• We’ll also give consideration to budgets

Based upon the information compiled we’ll then begin constructing an all inclusive marketing campaign.

When producing an editorial feature we usually begin by focusing on what you’d like to promote, then determine

• The most effective way to position your value proposition
• The most effective visual enhancements that would help promote your product or service
  • As an example, you might want us to tape some client testimonials to air on your show
  • Or you may want to add a demonstration video

What do I Wear?

We’ll help you decide on the appropriate clothing for the image you want to project. In addition, our in-house make-up and hair stylist are included in the package to make you look your absolute best!

What Happens the Day of Shooting?

By the time you arrive we’ll already have the following things accomplished:

• All collateral materials loaded & ready for editing
• All scripts rehearsed
• The set is lit and ready
  
• Hair & make-up standing by
  

Once you’re out of hair & make-up you're ready to go on set.

• We’ll recheck lighting, cameras & make sure you’re comfortable in your seat
  
• Tape will roll and we'll begin by asking you our rehearsed questions…all you have to do is answer them
  

Ok I'm all done shooting what happens next?

What happens next is what we call “Post Production.” It’s usually about a 5 business day turn around.

Once the show is ready we’ll send you a link to a preview video. This will be your opportunity to request any editorial changes without charge. Any changes requested after this “first proof” will be billed at $250 per hour, so you’ll want to review carefully!

Once you’ve signed off we’ll produce the final master for distribution.

Contact us to discuss how we can make you the “Go-To Expert!”